The Campaign Publishing Awards


Campaign is delighted to host Campaign Publishing Awards 2021. In its tenth year, the awards celebrate businesses and people who have adapted, embraced change and diversified during a time of significant change across the publishing and commercial content sectors.

Industry leaders from across the national, regional and international media industry will judge the awards, with the winners announced at a virtual ceremony on 11 and 12 May.

The awards were previously known as the British Media Awards, and were refreshed with a change of name and separate categories for both consumer and business media companies in 2020.  In the consumer media categories in 2020 The Guardian was named Brand of the Year and Time Out took International Brand of the Year. 

Campaign Publishing Awards


Attract new prospects

Attract new prospects - Companies want to work with awarding winning organisations who are knowledgeable, creative and passionate about their industry. 

Showcase

Showcase your work in front of our judges - Our judging panel is made up of industry experts from leading global agencies, corporations and associations.

Exposure

Share your work with the world - Benefit from global exposure for your projects on Campaign and on the awards website.

Benchmark

Benchmark yourself against the best - Test yourself against competitors working in your specialism and prove that you’re the at the top of the industry.

Motivate

Motivate your team - Celebrate the people behind every project, they deserve it. In the times we find ourselves being an award winning agency can attract the best talent.

Dates for the diary

Extended entry deadline: Wednesday 24 March 2021, now closed

*Please contact [email protected]m for further entry extensions

Shortlist announcement: Wednesday 21 April 2021 

Awards ceremonies: Tuesday 11 and Wednesday 12 May 2021

Pricing

Early bird entry fee: £335.00 + VAT per entry 

Standard and extended entry fee: £445.00 + VAT per entry 

Enter two categories and get a third entry free!

Media Partner

Judges

Your 2021 campaign publishing awards judges!

What are our judges after

Categories


Audio

Podcast of the Year – Branded Content

Podcast of the Year – Business Media

Podcast of the Year – Consumer Media

Brand

Brand of the Year - Business Media
Brand of the Year - Consumer Media
Brand of the Year

This award will honour the most innovative and exciting brand of the year, awarding bravery, editorial innovation and the most strategically sound, and forward thinking brand in the sector. This award is open to all media brands and titles within the sector. Judges will make the award to the brand which demonstrates clarity of strategy with demonstrable achievement against growth metrics, innovation in editorial output and commercial excellence. In this pandemic year, evidence of this brand’s adaptability, ability to manage business challenges, resilience and support for the wider industry and society will be considered by the judges.

NOTE - This category will be broken down by the below business type and individually awarded:

  • Consumer Media
  • Customer Publishing
  • Business Media
  • Required Information:
  • Brand, title or entry name
  • Parent company, if applicable, and partners or agencies involved
  • Please describe your company and the industry that you serve
  • Provide a brief history of the brand or title, and brief summary of growth metrics
  • Describe any challenges the team had to overcome
  • Explain the business model and it meets the needs of stakeholders and users
  • Describe why you should be the consumer media/customer publishing brand of the year

International Brand of the Year

This award will honour the most innovative and exciting international brand of the year, awarding bravery, editorial innovation and the most strategically sound, and forward thinking brand in the industry. Judges will award the brand which demonstrates clarity of strategy with demonstrable achievement against growth metrics, innovation in editorial output and commercial excellence. In this pandemic year, evidence of this international brand’s adaptability, ability to manage business challenges, resilience and support for the wider industry and society will be considered by the judges.

Required Information:

  • Brand, title or entry name
  • Parent company, if applicable, and partners or agencies involved
  • Please describe your company and the industry that you serve
  • Provide a brief history of the brand or title, and brief summary of growth metrics
  • Describe any challenges the team had to overcome
  • Explain the business model and it meets the needs of stakeholders and users
  • Describe why you should be the international brand of the year

Launch of the Year

Media owners constantly have to revise their product mix to keep users engaged and to keep up with the rapid pace of growth in the industry. This means different things to different organisations, but the goal remains - to keep ahead of the curve and deliver innovation for users and clients. This award recognises the best in launch during the eligibility period for submissions, January 2020 – December 2020, on any platform, in any format, whether standalone or as a complement to an existing product or product mix. The judges will make the award based on the commercial objective of the launch, progress made, quality, innovation, pushing the boundaries and evidence of results. In this pandemic year, evidence of how the launch team adapted and/or innovated to suit business conditions will also be considered by the judges.

Required Information:

  • Product or entry name
  • Partners or agencies involved
  • Please describe your company and the industry that you serve 4. Describe what the campaign or platform hoped to achieve 5. Describe any challenges the team had to overcome
  • Describe results, impact on business, and ROI

Company

Business of the Year

This award will honour the most innovative and exciting consumer media/customer publishing/media business of the year, awarding bravery, editorial innovation and the most strategically sound, and forward thinking brand in the sector. This award is open to all media businesses within the sector. Judges will make the award to the business which demonstrates clarity of strategy with demonstrable achievement against growth metrics, innovation in editorial output and commercial excellence. In this pandemic year, evidence of this business’s adaptability, resilience and support for their staff, the wider industry and society will be considered by the judges.

NOTE - This category will be broken down by the below business type and individually awarded:

  • Consumer Media
  • Customer Publishing
  • Business Media
Required Information:

  • Company Name 
  • Please describe your company and the sectors that you serve
  • Provide a brief history of the business, and brief summary of growth metrics
  • Describe any challenges the company had to overcome
  • Explain the business model and how it meets the needs of stakeholders and users
  • Describe why you should be the consumer media/customer publishing business of the year

International Business of the Year

This award will honour the most innovative and exciting international business of the year, awarding bravery, editorial innovation and the most strategically sound, and forward thinking business in the sector. This award is open to all media businesses within the sector. Judges will make the award to the business which demonstrates clarity of strategy with demonstrable achievement against growth metrics, innovation in editorial output and commercial excellence. In this pandemic year, evidence of this business’s adaptability, resilience and support for their staff, the wider industry and society will be considered by the judges.

Required Information:

  • Company Name 
  • Please describe your company and the sectors that you serve
  • Provide a brief history of the business, and brief summary of growth metrics
  • Describe any challenges the company had to overcome
  • Explain the business model and how it meets the needs of stakeholders and users
  • Describe why you should be the international media business of the year

Other

Event of the Year - Business Media

Event of the Year - Consumer Media

Commercial Campaign of the Year

The industry has by-and-large transitioned as a collective to include new advertising formats and consultative selling as media owners are tackling increasingly complex client relationships. In order to meet commercial objectives, teams are stepping up their creativity and using audience development expertise to include new formats and platforms.

This award honours the most sophisticated, creative and effective commercial campaign of the year, and which deliver on commercial objectives for clients through medium of delivery, concept and audience engagement.

Required Information:

  • Campaign or entry name
  • Partners or agencies involved
  • Please describe your company and the industry that you serve
  • Describe what the campaign hoped to achieve
  • Describe any challenges the team had to overcome
  • Describe results, impact on business, and ROI

Editorial Campaign of the Year

Editorial campaigns across media are as diverse as they are creative, from social awareness campaigns to pop-up properties. Increasingly, maintaining a unique editorial narrative and staying true to brand has delivered innovative, high-quality and well- executed campaigns which deliver a real impact for the target audiences and which raise the bar for journalism in the UK.

This award honours excellence in innovative, effective and unique editorial campaigns which provide tangible impact on target audience and which push the boundaries of modern journalism.

Required Information:

  • Campaign or entry name
  • Partners or agencies involved
  • Please describe your company and the industry that you serve
  • Describe what the campaign hoped to achieve
  • Describe any challenges the team had to overcome
  • Describe results, impact on business, and ROI 

Event of the Year

Live events have become an extension of brand strategy for many publishers and with a crowded market place publishers are becoming increasingly innovative as far as format, topic and delivery, delivering high customer value and great commercial yield.

This award recognises innovation, creativity and commercial excellence in live events, including creativity in format and execution, and which deliver on a commercial goal.

NOTE - This category will be broken down by the below business type and individually awarded:

  • Consumer Media
  • Customer Publishing
  • Business Media
Required Information:

  • Event or entry name
  • Partners or agencies involved
  • Please describe your company and the industry that you serve
  • Describe the event, format, audience and brief history
  • Describe any challenges the team had to overcome
  • Describe results, impact on business, and ROI

Best Commercial Use of Data

Data is arguably one of the central growth drivers in media, with technology and digital products becoming more sophisticated, using data to drive your commercial and editorial strategies has never been more important. The principle is simple – give users what they want.

This award recognises excellence in the commercial use of data which delivers on user insight and impact, effectiveness of application and which has significantly contributed to one area of or the business as a whole.

Required Information:

  • Project or entry name
  • Partners or agencies involved
  • Please describe your company and the industry that you serve
  • Describe the project, commercial function behind it and how it was delivered
  • Describe any challenges the team had to overcome
  • Describe results, impact on business, and new insights gained

Industry Partner of the Year

This award recognises those suppliers to our industry who have really gone the extra mile in their partnerships with media businesses. Any organisation that supplies a product, platform or service to the industry can enter, from distribution and fulfilment, to digital publishing, training, subscription management, printing, marketing, paper, event services. . . and beyond! Our judges will be looking for evidence of outstanding service levels, surpassed objectives and expectations, genuine partnership with clients to find innovative solutions, as well as evidence of real work towards sustainability alternatives, and best working practices.

Required Information:

  • Company Name
  • Please describe your company
  • Provide a brief history of the company and how you work with Media Businesses
  • Describe how innovation has factored into the partnership objective and results for the past year.
  • Describe any challenges the team had to overcome, results, impact on business, and new insights gained
  • Describe why you should be the industry partner of the year

Rising Star

Rising Star - Content

There has never been a more vibrant time for content teams, with content creators needing to be diverse and agile in order to make content travel across platforms, fit for purpose and with a sharp focus on maintaining quality. This award recognises the most promising and talented content professional who has made a clear impact on their business and added significant value through their input. In this pandemic year, evidence of this rising star’s adaptability, resilience and support for their team and company will be considered by the judges.  

Required Information:

  • Name of the person being entered and job title
  • Description of their role and responsibilities
  • Explain how the nominee is excelling in their current work, with reference to real examples, adding details of intelligent thinking, bold actions and tangible results

Rising Star - Commercial

This award recognises the most promising and talented commercial professional who has made a clear impact on their business and added significant value through their input. An individual who has driven commercial success through their drive and ambition to be the ‘best in class’. In this pandemic year, evidence of this rising star’s adaptability, resilience and support for their team and company will be considered by the judges.

Required Information:

  • Name of the person being entered and job title
  • Description of their role and responsibilities
  • Explain how the nominee is excelling in their current work, with reference to real examples, adding details of intelligent thinking, bold actions and tangible results

Rising Star Commercial

Rising Star Content