Shell India Markets
Lubricants' Additive Cost model
Shell is the largest global marketer of finished lubricants. Decoding the lubricant additive supply chain was essential, to the delivery of most competitive supply chain & shareholder value appreciation. Strong intellectual property barrier and an oligopolistic market makes it difficult to understand cost indicators and supply chain of additives. Naturals teams were formed through integration with businesses and collaboration with our supplier’s ecosystems to get a view of demand, specifications and commercial aspects of the value chain. It resulted in a time scaled cost model which enabled fact-based negotiations and cost outlook for locking new deals.