easyJet and Proxima: Creating Europe's best in-flight retail experience

When easyJet wanted to transform their in-flight retail offering, they turned to Proxima to support the delivery of their ambitious goals. easyJet wanted to revolutionise their entire in-flight retail offering, providing a tailored in-flight experience for almost 100 million customers annually flying throughout Europe.

The task was to explore new technology and innovation, creating a collaborative supply chain and a genuinely scalable experience. easyJet and Proxima needed to ensure that procurement met commerciality, working holistically across the business with senior decision-makers, operational stakeholders and crew members to drive increased market differentiation, control, and revenue for easyJet.