Efficio / Kantar

Becoming “One Kantar”: The power of partnership, storytelling, sound strategy, and precise execution

Amidst a global pandemic and an internal restructure that saw Kantar sold to Bain Capital Private Equity, the Efficio/Kantar team has spent the last two years delivering $60m+ of savings ($90m including cost avoidance methods) – an increase of ∼60% beyond the goal of $41m, all while new CPO, Stephen Day, settled into his new role.

Together, Day and Efficio built a team that grew from three people to 40 people, with a 50/50 gender split, including two apprentices from refugee backgrounds. Its diverse background contributes to a wide variety of perspectives, resulting in cohesive, proactive, and impactful bottom-line outcomes.