Dentsu International

In 2018, dentsu’s Global Technology procurement team embarked on a cloud consumption consolidation initiative, to bring together our current and future cloud spend under a central agreement 

The team overcame fragmented global spend, existing and conflicting supplier relationships, contracts on non-negotiated terms, lack of usage reporting and the absence of product owners internally to achieve their goal. 

The outcome was a set of competitively negotiated cloud supplier contracts, with built in reporting and governance, all of which served to elevate dentsu’s relationships with the suppliers to closer, strategic partnerships that delivers impactful, tangible results for the business.